All case studies

KDC Amherst Redesign

Transforming our social media to reflect the fun, inclusive vibe of KDC Amherst.

Role:

Graphic Designer

Timeline:

Feb 2023 - July 2025

Tools

Adobe Illustrator/Photoshop

The Challenge

KDC Amherst had a loyal following but faced key challenges:

Inconsistent Aesthetic: The feed lacked visual harmony, particularly during the busy semester resulting in a cluttered, disjointed appearance.
No clear branding: Post didn't capture the fun, welcoming vibe of the club.
Low engagement: While the club had dedicated members, the inconsistent feed wasn't as engaging or appealing to potential new members.

Before the redesign: cluttered and inconsistent visuals

The Goal

To revamp KDC's social media presence into a cohesive, visually stunning platform that reflects the club's energetic, inclusive culture while boosting engagement and attracting new members.

The Strategy

The redesign built on the club's existing pastel blue and yellow logo to craft a consistent, engaging brand identity.

Developed a comprehensive guide to unify KDC Amherst’s social media, including:

Color Palettes: Pastel blues and yellows for a cheerful and calming vibe.
Typography: Clean, approachable fonts to maintain readability and align with the club's personality.
Post Templates: Flexible designs for announcements, event recaps, and member highlights to ensure consistency.

I created a sparkling animation of KDC's crown logo in After Effects to use as video intros, which adds a polished touch to our videos.

Feed Consistency

During the redesign, extra attention was paid to maintaining the clean, cohesive visuals seen in the club’s YouTube cover posts across all platforms, even during busy semesters.